Tuesday Feb 25, 2025

EP04: Joline Rivera, Founder of Rbel Bee Sweets Part 1

Food can be a powerful form of medicine, and Joline Rivera is showing us how real, wholesome ingredients can revolutionize both wellness and the candy industry.

Joline, who’s the founder of Rebel Bee Sweets, shares her inspiring journey from a creative director in the food industry to launching a brand that prioritizes health through natural, nutrient-rich ingredients. She opens up about her own struggles with inflammation and insulin resistance, which led her to rethink how food affects our well-being.

Joline’s approach to candy is groundbreaking. She’s creating healthier alternatives with real ingredients like honey and maple syrup, steering clear of ultra-processed additives and refined sugars. But her mission goes deeper than just food; it’s about reconnecting with our health through mindful choices. How can we shift our mindset about what food really does for us? Joline’s personal story, rooted in her family’s traditions and her passion for wellness, offers a powerful reminder of the potential of food as medicine.

In this first part of host Abby Starr and Joline’s conversation, we explore how wellness goes beyond the physical, encompassing mental and emotional well-being. Could the way we eat truly change how we feel, not just physically but holistically? Joline’s journey encourages us to rethink our approach to food and its role in our overall health.

Episode Breakdown:

00:00 Introduction

02:43 Transition to Food Industry

05:26 Joline’s Health Struggles

07:05 Seeking Medical Help

10:04 Food as Medicine

11:05 Impact of Ultra-Processed Foods

12:05 Joline’s Approach to Healthy Eating

13:22 Joline's Triathlon Experience

14:10 Importance of Reducing Inflammation

18:09 Ingredients in Rbel Bee Honey Gummies

25:17 Future Plans for Rbel Bee